Carlos Efren Reyes Rosado, better known as Farruko, was born in Bayamon, Puerto Rico, on May 2, 1991. This singer-songwriter is considered by experts as a musical phenomenon of our times for his great musical versatility performance expertise. Farruko has consistently demonstrated his dominion over most sub-genres of urban music like Reggaeton, Rap, Hip Hop, R & B and now Trap Latino. He has also proved his adaptability, crossing over into pop, bachata, mambo and vallenato genres.
Farruko has released several albums, delighting the fans production after production. In 2011, Farruko introduced us to his first solo album, “El Talento del Bloque,” which contains 13 songs written mostly by the artist himself and included collaborations with Jose Feliciano in “Su Hija Me Gusta” and Daddy Yankee in “Romper La Discoteca.” A year later, in 2012, the artist launches his second album, “TMPR *THE MOST POWERFUL ROOKIE,” which earned a nomination for Best Urban Album of the Year at the prestigious Latin Grammy 2012.
In 2013, Farruko launched his third album “Imperio Nazza – Farruko Edition,” with which he toured around major U.S. Hispanic markets throughout the year, earning more notoriety and helping his fans put a face to the voice that was already taking over the airwaves, websites and digital sales charts. Part of this album was his internationally popular hit song, “Besas Tan Bien,” which reached the Top 20 in Billboard’s Latin Rhythm chart and stayed there for more than 16 consecutive weeks, and 21 weeks in total.
Throughout 2014, Farruko positioned himself firmly among the most successful artist of the genre. The singer gave life to two of the most successful tracks of the year, simultaneously positioned at the top of the charts: “6 AM” feat. J Balvin (dominating the #1 position on Billboard for approximately 16 weeks) and “Passion Whine” feat. Sean Paul (#1 on radio charts on three occasions, RIAA Platinum song on digital sales).
Following the overwhelming success of the first single, “Passion Whine,” Farruko launched his fourth studio production, “Los Menores.” The album debuted #1 in sales in the U.S., Colombia, Dominican Republic and Honduras; Top 5 in Argentina, Ecuador, Panama, Paraguay and Peru; and Top 20 in Mexico and Nicaragua, and quickly reached #1 on the Billboard’s Latin Rhythm Albums chart.
Showing his expertise, Farruko continued creating dynamic partnerships. The artist recruited the acclaimed producer, Rvssian, and his colleagues Shaggy and Nikki Jam to create the song that turned up the temperature of summer 2015, “Sunset.” With this new single, Farruko swept Billboard’s charts, dominating the coveted #1 spot for several weeks.
Among the many accomplishments of 2015, Farruko also set out to visit his fans in every corner of the U.S. with his major North American tour, Los Menores Bus Tour, which visited more than 40 cities. In October 2015, Farruko delights the masses with yet another new album, “Visionary.” The album was released in pre-sale and in just hours, it reached the #1 position in iTunes’ “Top Latin Albums” list, position in which it stayed until three weeks after its official launch.
Farruko, already a seasoned performer, swept the stage of the Latin Grammy 2015 with the electronic group, Major Lazer; his colleague, J Balvin; and Danish singer, MØ with an explosive presentation of the global mega hit, “Lean On Remix.”
In late February, the artist launched the music video for “Obsesionado,” which gathered over 1 million views on his official VEVO channel in less than 24 hours from its release. Continuing achieving milestones, in March, Farruko began his world tour, the “Visionary World Tour,” which started with 14 concerts in Europe that left a trail of euphoria throughout France, Italy, Spain, Switzerland and The Netherlands with completely soldout shows in each city.
Bringing out the fresh summer beats of the Caribbean and fusing them with infectious urban rhythms, Farruko collaborated with Ky-Mani Marley to create an international hit that would dominate sales and popularity charts across the continent, “Chillax.” The single conquered the coveted #1 position for several consecutive weeks of Billboard’s “Latin Airplay,” “Latin Rhythm Airplay” and “Latin Pop Airplay” charts.
Summer of 2016 proved to be as successful, as the artist joined forces with Pitbull as a special guest on his North American tour, “The Bad Man Tour,” with Prince Royce, visiting more than 20 cities across the U.S. and Canada.
Continuing to spread his musical vision across the world, the artist returns to his native Puerto Rico to paralyze the island with an unforgettable, and completely sold-out, show at the Coliseo Jose Miguel Agrelot, marking the return of the artist to the island and making history as one of the greatest concerts in the most important venue of the Caribbean. Not stopping there, Farruko kept fortifying his stand as the king of reggaeton with a massive, sold-out concert at the legendary Palacio de los Deportes of Mexico City in front of over 11 thousand people.
Recognizing the need for change and evolution in the industry, Farruko began to dabble onto the world of Trap Latino last year, after identifying a lack of representation for the subgenre in the general market. The artist shocked the masses with the first official single off the album, “Don’t Let Go,” with a controversial video that focused on the reality behind some of the issues immigrants face these days and how intolerance is setting biased and prejudiced events in motion.
Due to his successful career and extensive musical repertoire, Farruko was asked to lead the Latin Trap Panel during the Billboard Latin Music Conference 2017. To build up the momentum for the album, he set out to conquer the nation with the “TrapXficante U.S. Tour,” which has delighted thousands of fans with sold out concerts in more than 25 cities coast to coast, showcasing his dominance of the genre. Then, the artist created a true sensation that sent urban music fans in a frenzy with the release of “Krippy Kush” feat. Bad Bunny and Rvssian. The song was the highest-ranking debut of the week on Billboard’s Hot Latin Songs chart and immediately became an instant Trap Latino hit millions of streams and the music video gathering more than 50 million views within a few weeks after its release. The song has been so iconic that it has allowed the artist to cross over to the general market, with people all over the U.S. dancing along its infectious rhythm.
Farruko worked non-stop to perfect a flawless blend of trap with the urban flair that has built his career and bringing it all together in his new album, “TrapXficante,” released in September 2017. The innovative fusion of sounds has breathed new life and revolutionized the genre, while further solidifying Farruko’s stand as a visionary in the industry.
The album debuted in the coveted #1 position on Nielsen Soundscan’s “Current Latin Albums” chart, making history being the first Latin trap album released to accomplish this feat. “TrapXficante” also debuted #3 in Billboard’s Top Latin Albums chart.
Later in the year, Farruko celebrated the release of the official remix of “Krippy Kush,” alongside urban music greats, Nicky Minaj and 21 Savage. One week after its release, the song and video landed on top positions on the digital charts for several platforms including Spotify’s “Global Viral 50” and “US Viral 50” charts and Apple Music’s “Best Of The Week.” Moreover, the remix dominated the top of sales and popularity charts in over 15 countries, as well as the Top 5 of iTunes’ Latin Chart and the Top 10 of Shazam’s Top Future Hits.
Closing 2017 in style, Farruko culminated the TrapXficante Euro Tour, with which he delighted tens of thousands of fans, leaving them dancing across the continent. The tour took the artist to visit more than 10 cities across England, Germany, Israel, Italy, Spain, Switzerland and The Netherlands, with completely sold-out concerts in front of audiences of more than 5,000 spectators.
In 2018, Farruko continued his mission to conquer the world with his music, and he began doing so with his 2018 World Tour. To begin, the North American leg of the 2018 World Tour is taking Farruko to wow his fans in over 25 cities across the U.S. with special guest, Lary Over. From Connecticut and New York, to Arizona, California and even Canada, Farruko will leave a trail of euphoria throughout the continent. Ahora, tras el lanzamiento de su muy esperado nuevo sencillo, “Inolvidable,” en junio, Farruko vuelve a sus raíces y le ofrece a sus fans la contagiosa fusión de musica urbana con ritmos caribeños que ha marcado muchos de sus éxitos internacionales. The single garnered more than 50 million views on YouTube, just weeks after its release, as well as stood among several popularity charts on various digital music platforms.
This year, Farruko also joined Becky G and French Montana for the single, “Zooted,” which has positioned him as one of the leading Latin urban artists in the American general market. Not stopping for a moment, Farruko surprised his fans with yet another new single, “Coolant,” which brought back the classic rhythms of good old fashioned reggaeton. Farruko recruited choreographer and actor Casper Smart, and influencer Melvin Gregg, to create a music video that became a fan favorite around the world.
In September, Farruko joins forces once again with J Balvin and Rvssian to give the fans an infectious song, “Ponle,” which, accompanied by a fun choreography in the video, has become a sensation with more than 25 million views in just two weeks following its release.
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